Glam & Glaze

The Journey of Jewels

150 years ago, near the city of Jaisalmer in Rajasthan, the greatest artisans of Jadau jewellery in India began their journey. Honing their craft with local karigars over seven generations; they evolved from creating the first Jadau jewellery prices for royalty, to become one of India’s oldest families in the jewellery industry today.

As founder of Jaipur Jewels, Milapchand Naheta, and his son, Subhash Naheta held a reputation and respect for their valuable knowledge and expertise on jewellery.

Jaipur Jewels, a reputed name in the jewellery market today, has travelled journey of decades and kept the concept of jadau jewellery alive, as the brand recently opened its store in the capital, R. Raj caught up with Subhash Naheta, Chairman, Jaipur Jewels, to talk about its existence, design philosophy, market competition and consumer expectation in diversified and competitive jewellery market.