Jaipur Jewels From being an archeological artifact and a wise investment to a treasure passed down from mother to daughter, jewellery has lost its appeal and has witnessed many eras of evolution over the ages. The modern-day bride perceives jewellery differently, it being more of a reflection of her personality. 

“Back in 1979, when we launched our first boutique store in Mumbai, the focus was on classic designs and people stayed away from experimenting too much with trendy and contemporary designs” says Vineet Naheta, Managing Director of Jaipur Jewels Global Ltd. Shedding light on what new-age brides look for in jewellery, co-managing director, Amit Naheta says, “Today’s woman is bold and has a mind of her own. She wants to stand out, experiment, and wear a piece that no other woman has. Bespoke and exquisite jewellery is the norm now. Although, we do suggest investing in classic pieces, especially when it comes to client’s trousseau together, we have a great range .....